FINANCIAL STATEMENTS RELEASE for 1.1. - 31.12.2014: Strong Q4 at Verkkokauppa.com: Revenue grew 15%
Verkkokauppa.com Oyj - Financial statements release (unaudited) 13 February 2015, 8:00 a.m.
Figures in parentheses relate to comparison period unless otherwise stated.
1 October - 31 December 2014 in brief
- Revenue was 86.6 million euros (75.1), growth of 15.3%
- Gross profit was 13.2 million euros (11.9), growth of 10.4%
- Gross margin was 15.2% of revenue (15.9%)
- Operating profit was 2.7 million euros (3.3), a decrease of 17.0%
- Operating margin was 3.2% of revenue (4.4%)
- Net profit was 2.1 million euros (2.0)
- Earnings per share were 0.28 euros (0.38)
|Revenue, € thousands||86,622||75,145||15%||275,784||238,013||16%|
|Gross profit, € thousands||13,171||11,930||10%||42,596||37,360||14%|
|Gross margin, % of revenue||15.2%||15.9%||15.4%||15.7%|
|EBITDA, € thousands||2,985||3,520||-15%||8,427||7,526||12%|
|Operating profit, € thousands||2,735||3,296||-17%||7,468||6,640||12%|
|Operating margin, % of revenue||3.2%||4.4%||2.7%||2.8%|
|Net profit, € thousands||2,134||2,017||6%||4,488||4,204||7%|
1 January - 31 December 2014 in brief
- Revenue was 275.8 million euros (238.0), growth of 15.9%
- Gross profit 42.6 million euros (37.4), growth of 14.0%
- Gross margin was 15.4% of revenue (15.7%)
- Operating profit was 7.5 million euros (6.6), growth of 12.5%
- Operating margin was 2.7% of revenue (2.8%)
- Net profit was 4.5 million euros (4.2)
- Earnings per share were 0.64 euros (0.80)
- Non-recurring items relating to the initial public offering and booked to financing expenses decreased net profit by 1.9 million euros.
- The board of directors proposes to the annual general meeting that a dividend of 0,85 euro per share will be distributed for the financial year 2014
Verkkokauppa.com Oyj's business operations are estimated to develop positively within a medium-term time frame. The management believes that the Company will further grow its market share in its operating markets. Proceeds received from the share issue have improved the Company's equity ratio and enable it to continue growth projects according to the Company's strategy. Nevertheless, the business prospects include uncertainties, especially due to macroeconomic development. The Finnish Ministry of Finance estimated on 17 December 2014 that Finnish GDP will grow 0.9% during 2015. According to the market research company GfK, the consumer electronics market has shrunk by 2.8% during 2014 in Finland. The Company expects net sales and operating profit to grow during 2015 compared to previous year.
CEO SAMULI SEPPÄLÄ'S REVIEW
Verkkokauppa.com increased its sales at a good rate in the fourth quarter. The sales increase was mainly a result of competitive pricing and the rapid change in the retail landscape, with more sales going online. In the fourth quarter, revenue grew by 15%, and gross profit by 10%. Best-selling products included domestic appliances, mobile phones and televisions. Sales of low-margin products grew faster than other product categories. This and growth-oriented pricing strategy did decrease the gross margin. For these reasons, EBITDA and the operating profit decreased in the fourth quarter compared to the same period of previous year.
In 2014 the company's revenue increased by 15.9% and the company increased its market share, while the consumer electronics market in Finland decreased by 2.8%. In addition, the company was able to reduce its costs: in 2014, its fixed costs were 12.4% of revenue (12.6%). Its gross margin in 2014 was 15.4% of revenue (15.7%). The company attracted more online and in-store visitors than in 2013. Verkkokauppa.com continued to strengthen its position as the leading online retailer in Finland. The number of visits in Verkkokauppa.com webpages grew faster compared to webpages of other well-known domestic competitors (source: Similarweb.com). Verkkokauppa.com continues to be the most frequently visited and best-known online store in Finland. Its market share grew especially well in December.
According to Ecommerce Europe, ecommerce will be increasing throughout Europe. Its projected growth rate for 2014 is 17.1% in Western Europe and 10.1% in North America compared to 2013. According to the same statistics, ecommerce represented 9.5% of all commerce in Europe in 2013, with consumers spending EUR 1,867 on average online. The company believes that the online business in Finland will follow more developed European and North American markets.
In the fourth quarter, the company focused on ensuring its success in the most important sales season of the year. At the same time, it continued to develop important projects, such as planning the launch of consumer finance and new product categories. In early January 2015, it launched three new main product categories: Baby and Family, Tools, and Luggage and Travel. The GPS and Sport main product category is now known as Sport and Nutrition. The selection in the Food and Drink main product category will be expanded considerably during 2015, with the goal of offering products at significantly lower prices than competitors. As of 1 January 2015, the company has more than 50,000 products in 25 main product categories in total.
The company continues to develop its own proprietary IT-system, which is called Private. Major projects include launching customer financial services, developing an online C2C marketplace and improving the forecasts of product availability and communicating this to customers. The first versions of these projects will be introduced in the first quarter of 2015.
Verkkokauppa.com sees additional opportunities particularly in the new categories, but also in the consumer electronics retail as department stores are discontinuing their sales of consumer electronics in Finland. In addition, stronger price awareness among consumers offers the company new opportunities in areas such as food retail. The company believes that retail going online will continue to be a strong trend also in Finland and that, sales will continue to grow in 2015, even though the general situation and demand in the retail business will remain weak.
The Company strives to grow faster than its operating market and targets an annual revenue growth of over 10 per cent in the medium-term. The Company's objective is to improve its EBITDA margin in the medium-term compared to the level in 2013. The Company strives to secure a sufficient equity ratio to finance the growth of its business and aims to maintain an equity ratio of over 25 per cent taking into consideration the nature and seasonality of the Company's business.
|Revenue, € thousands||86,622||75,145||275,784||238,013|
|Gross margin, € thousands||13,171||11,930||42,596||37,360|
|Gross margin, % of revenue||15.2%||15.9%||15.4%||15.7%|
|EBITDA, € thousands||2,985||3,520||8 427||7,526|
|Operating profit, € thousands||2,735||3,296||7,468||6,640|
|Operating profit, % of revenue||3.2%||4.4%||2.7%||2.8%|
|Net profit, € thousands||2,134||2,017||4,488||4,204|
|Equity ratio, %||48.7%||14.6%||48.7%||14.6%|
|Equity ratio, % (including subordinate debt)||48.7%||22.5%||48.7%||22.5%|
|Return on investment, % rolling 12 months||29.2%||48.3%||29.2%||48.3%|
|Net gearing, %||-91.0%||-196.9%||-91.0%||-196.9%|
|Earnings per share (EPS) revised by share split, €||0.28||0.38||0.64||0.80|
|Earnings per share (EPS) revised by share split (diluted), €||0.28||0.31||0.62||0.65|
|Number of shares at end of period||7 510 855||5 255 490||7 510 855||5 255 490|
|Average number of shares at end of period revised by share split||7 510 855||5 255 490||7 066 628||5 250 981|
|Number of shares at end of period revised by share split||7 510 855||5 255 490||7 510 855||5 255 490|
|Number of personnel* at end of period||527||449||527||449|
*The number of personnel includes both full- and part-time employees
REVENUE AND PROFITABILITY DEVELOPMENT
Verkkokauppa.com Oyj's revenue grew in October-December by 15.3% compared to the same period last year. Revenue grew by 11.5 million euros, totalling 86.6 million euros (75.1). Revenue particularly increased in mobile phones, televisions, and gaming (consoles in particular).
According to GfK the demand of consumer electronics products declined 3.8% during October-December in Finland.
Personnel costs increased by 22.7%, being 5.7 million euros (4.6). Company strengthened its growth capabilities by hiring new personnel to purchasing and IT department. In addition to that the number of personnel in both stores and logistics grew in relation to the volume increase. During fourth quarter other expenses grew by 18.7% and were 4.5 million euros (3.8). Other expenses included increases in brand marketing and premises costs.
The operating profit was 2.7 million euros (3.3) in October-December 2014 and net profit was 2.1 million euros (2.0).
Earnings per share were 0.28 (0.38) euros. Earnings per share in the comparison year have been adjusted to make them comparable to the share issue in May 2013 (i.e. share split).
There were non-recurring items related to preparations for listing. Financing expenses included 0.0 (0.4) million euros non-recurring items related to preparations for listing. Earnings per share excluding non-recurring items were 0.28 (0.44) euros.
Verkkokauppa.com Oyj's revenue grew by 15.9% in January-December 2014 compared to the same period last year. Revenue growth was 37.8 million euros, being cumulatively 275.8 million euros (238.0) in January-December. Relative profitability decreased because the Company grew its market share in low margin product categories such as mobile phones and gaming consoles. Operating profit in euros developed positively due to revenue increases in mobile phones, computers, televisions, gaming (consoles in particular) and major (MDA) and small domestic appliances (SDA).
The demand for home electronic devices has been satisfactory despite the current market situation. According to research by GfK, the market decreased by 2.8% in January-December 2014.
Personnel costs grew by 14.4%, being 18.8 million euros (16.4). The company reinforced its growth opportunities by recruiting new employees, especially in the purchasing, consumer finance and IT departments. The number of logistics personnel grew also along with the volume growth. Other expenses increased by 14.6% and totalled 15.5 million euros (13.5).
The operating profit was 7.5 million euros (6.6) in January-December 2014 and net profit for the period was 4.5 million euros (4.2). Earnings per share were 0.64 (0.80) euros. Earnings per share in the comparison year have been adjusted to make them comparable to the share issue in May 2013 (i.e. share split). Earnings per share decreased due to the increase in the number of shares that resulted from share issues in spring 2014. Earnings per share excluding non-recurring items were 0.85 (0.91) euros.
There were non-recurring items related to preparations for listing. Financing expenses included 1.9 million euros (0.8) non-recurring items related to preparations for listing.
FINANCE AND INVESTMENTS
Operating cash flow was -2.6 million euros (13.4) in 1-12/2014. The negative change in operating cash flow mainly resulted from a significant inventory increase, utilizing the maximum amount of cash discounts and non-recurring items related to the preparations for listing. Ordinary seasonal fluctuations are reflected in cash and cash equivalents, cash flow and accounts payable, which usually reaches the highest point at year-end and the lowest point at the end of the second quarter. Verkkokauppa.com has aimed to utilize the maximum amount of cash discounts.
The Company mainly invested in store equipment and furniture during the period. In addition, the Company activated 0.5 million euros of IT department's salary expenses and external technology consultant fees relating to new ERP features development. Net capital expenditures were 0.7 million euros (0.3) in January-December 2014.
Financing expenses included 1.9 million euros (0.8) in non-recurring items relating to the listing.
Rite Internet Ventures Holding AB exercised the option granted to it to subscribe for 1 435 365 new shares in the Company in March 2014. The proceeds amounted to 5.6 million euros, of which the Company used 3.0 million euros to repay capital loans to Rite Internet Ventures Holding AB. In addition, the Company repaid a 1.3-million-euro capital loan to Samuli Seppälä.
Verkkokauppa.com had 7.25 million euros bank overdraft facilities on 31.12.2014, which were not utilized.
SHARES AND SHARE TRADING
Trading in the shares of Verkkokauppa.com Oyj commenced on the NASDAQ OMX First North Finland marketplace on 4 April 2014. The final subscription and sale price was set at 23.00 euros per share in the institutional offering and the retail offering. Verkkokauppa.com received proceeds of approximately 18.9 million euros from issuing 820 000 new shares. The share issue improved the equity ratio and liquidity of the Company and it enables the Company to continue with its growth projects according to the strategy.
The Company had 5 255 490 registered shares on 31 December 2013. The share amounts have changed as follows: Rite Internet Ventures Holding AB subscribed for 1 435 365 new shares on 21 March 2014, after which there were 6 690 855 shares. In the share issue, 820 000 new shares were subscribed. The amount of shares was 7 510 855 on 31 December 2014.
Over the reporting period 3 821 330 shares were exchanged, which was 50.9% of all shares in the Company. The highest share price was 31.70 euros, and the lowest 20.10 euros. The average price in share trading was 23.45 euros. The total of share trading was 89.6 million euros. The closing price was 30.60 euros, and the market value of all shares was 229.8 million euros at the end of the period.
The Company does not own any of its own shares.
PERSONNEL, THE BOARD AND ADMINISTRATION
The number of personnel was 527 (449) at the end of December 2014. The personnel increase was 78 employees compared to the end of December 2013. The number of personnel includes both full- and part-time employees.
The Board members were Christoffer Häggblom, Peter Lindell, Kai Seikku, Henrik Weckström and Samuli Seppälä until the Annual General Meeting held on 13 March 2014. At the Annual General Meeting held on 13 March 2014 the Board was re-elected and Mikael Hagman and Antti Tiitola were elected as new members of the Board. Christoffer Häggblom was elected as the Chairman of the Board. Samuli Seppälä is the Company's Chief Executive Officer.
RISKS AND UNCERTAINTIES
Verkkokauppa.com Oyj's risks and uncertainties reflect the market and general economic trends, demand for consumer electronics, the business environment, and competition. The Company's business operations are also influenced by risks and uncertainties relating to for example business strategy, investments, procurement and logistics, information technology, and other operative risks. The aforementioned risks and uncertainties may affect the Company's operations, financial position and performance both positively and negatively. Risks and uncertainties have been presented in more detail in the Offering document published on 21 March 2014.
Information on Verkkokauppa.com Oyj's legal dispute with Teosto ry is presented in the financial statements of 31 December 2013 and in the Offering document published on 21 March 2014: there had been no change in the issue by reporting date.
Verkkokauppa.com has received permission to appeal to the Supreme Court regarding the use of the domain name veneilijanverkkokauppa.com. More detailed information on the legal dispute is presented in the Offering document published on 21 March 2014.
Verkkokauppa.com has settled its dispute with Euroline AB. More detailed information on the legal dispute is presented in the Offering document published on 21 March 2014.
ANNUAL GENERAL MEETING 2014
The Annual General Meeting was held in Helsinki on 13 March 2014. The financial statements for the year 2013 were approved and the Board Members and the CEO were discharged from liability. It was decided to pay a dividend of 0.04 euros per share, totalling 210,219.60 euros.
The Annual General Meeting authorized the Board to resolve on the share issues. According to the authorization, the Board may issue no more than 1 500 000 new shares in one or more instalments and the Board may resolve upon price-related matters and payment periods. The Board has authorization to decide upon all other share issue-related matters according to the Finnish Limited Liability Companies Act. The authorization is valid for one year, until 13 March 2015. The authorization does not revoke previous other authorizations. The Board exercised its authorization to issue 820 000 new shares in connection with the First North listing.
The Board election is explained above in the section on personnel, the Board and administration.
The Authorized Public Accountant firm KPMG Oy Ab was re-elected as the auditor, with Authorized Public Accountant Mauri Eskelinen acting as the Principal Auditor.
The Board of Directors proposes to the Annual General Meeting, to be held on 18 March 2015 that a dividend of EUR 0.85 per share be paid in respect of the 2014 financial year (EUR 0.04). On 31 December 2014, the distributable funds of the company were EUR 36.5 million.
OTHER EVENTS DURING THE REPORTING PERIOD
The Supreme Court granted permission to appeal the Court of Appeal's ruling regarding the dispute between Verkkokauppa.com and Teosto ry on 24 January 2014. Information on the legal case is presented in the financial statements of 31 December 2013 and in the Offering document published on 21 March 2014.
In April, the Company started new express door-to-door deliveries in the Helsinki capital area; items in stock are delivered within three hours after an order is placed online.
The Company joined an international customer programme in May. PINS is a joint loyalty program of 300 partners and 400 online stores, in which the customer can collect points when shopping.
In August Verkkokauppa.com agreed upon a distribution contract with Electrolux on selling major (MDA) and small domestic appliances (SDA).
There are no subsequent events after the reporting period.
A press conference for analysts, investors and media will be held in Finnish at the Jätkäsaari commercial premises in Helsinki at Tyynenmerenkatu 11 on the 6th floor at 10:00 a.m. on Friday 13 February, in which Verkkokauppa.com Oyj's CEO Samuli Seppälä will present the developments in the reporting period.
A press conference in English will be held by LiveStream webcast on Friday 13 February 2015 at 11:00 p.m. (CET +1). Questions can be presented beforehand or during the presentation via e-mail at firstname.lastname@example.org.
COMPANY RELEASES IN 2015
Verkkokauppa.com Oyj will publish its quarterly reports as follows:
- Quarterly report 1-3/2015 (Q1 2015) on Friday 24 April 2015
- Quarterly report 1-6/2015 (Q2 2015) on Friday 7 August 2015
- Quarterly report 1-9/2015 (Q3 2015) on Friday 23 October 2015
- Verkkokauppa.com Oyj's Annual Report 2014 will be published during week 9 on company's web site at www.verkkokauppa.com
Helsinki, Finland, 13 February 2015
Board of Directors
Samuli Seppälä, CEO
Telephone +358 (0)10 309 5555
Jussi Tallgren, CFO
Telephone +358 (0)10 309 5555
Certified Adviser Nordea Bank Finland Plc
Telephone +358 (0)9 165 59750 or +358 (0)9 165 59794
Financial statements release has been prepared in accordance with Finnish Accounting Standards and local legislation in compliance with the accounting principles in the financial statements of 31 December 2013. Financial statement release has not been audited. The financial statements are audited at year-end.
Numbers presented in the quarterly report have been rounded and therefore columns or rows do not necessarily add up to the total amounts presented.
|Cost of goods and services||-73,451||-63,214||16.2%||-233,189||-200,652||16.2%|
|Depreciation and amortization||-250||-224||11.7%||-959||-886||8.3%|
|Other operating expenses||-4,546||-3,829||18.7%||-15,525||-13,543||14.6%|
|Financial income and expenses||-3||-470||-99.3%||-1,935||-1,162||66.4%|
|PROFIT BEFORE APPRORIATIONS AND TAXES||2,731||2,826||-3.4%||5,534||5,478||1.0%|
|Intangible assets total||949||670|
|Tangible assets total||2,113||2,715|
|NON-CURRENT ASSETS TOTAL||3,113||3,385|
|Receivables carried forward||2,659||2,689|
|Cash and cash equivalents||35,312||22,677|
|CURRENT ASSETS TOTAL||74,314||53,664|
|Invested non-restricted equity fund||25,493||1,021|
|Profit (loss) for the period||4,488||4,204|
|Current liabilities total||38,991||42,313|
|Cash flow from operating activities|
|Profit before appropriations and taxes||5,534||5,478|
|Depreciation and amortization||959||886|
|Change in provisions||320||395|
|Interest paid and received||1,935||1,162|
|Non-current receivables, increase (-), decrease (+)||-98||-3|
|Current receivables, increase (-), decrease (+)||-229||46|
|Inventory increase (-), decrease (+)||-7,687||-1,449|
|Non-interest-bearing debt, increase (+), decrease (-)||-2,852||6,898|
|NET CASH FROM OPERATING ACTIVITIES BEFORE FINANCING AND TAXES||-2,119||13,414|
|Interest paid and other operational financial expenses||-2,118||-1,187|
|Interest received from operations||183||24|
|NET CASH FLOW FROM OPERATING ACTIVITIES||-5,742||11,373|
|Intangible and tangible investments||-687||-334|
|NET CASH FLOW FROM INVESTMENTS||-687||-334|
|Cash flows from financing activities|
|Proceeds from share issue||24,472||270|
|Current interest-bearing debt, increase (+), decrease (-)||-15||-1,575|
|Non-current interest-bearing debt, increase (+), decrease (-)||-5,183||-791|
|NET CASH FLOW FROM FINANCING ACTIVITIES||19,064||-2,206|
|NET INCREASE (+) / DECREASE (-) IN CASH AND CASH EQUIVALENTS||12,635||8,833|
|CASH AND CASH EQUIVALENTS AT THE BEGINNING OF THE PERIOD||22,677||13,844|
|CASH AND CASH EQUIVALENTS AT THE PERIOD END||35,312||22,677|
|Statement of equity changes|
|€, thousand||Share capital||Share issue||Invested unrestricted equity fund||Retained earnings (loss)||Profit (loss) of the period||Total|
|SHARE CAPITAL 1.1.2014||100||0||1,021||6,751||0||7,872|
|Profit (loss) of the period||0||0||0||0||4,488||4,488|
|SHARE CAPITAL 31.12.2014||100||0||25,493||6,541||4,488||36,622|
|SHARE CAPITAL 1.1.2013||100||99||651||2,657||0||3,507|
|Profit (loss) of the period||0||0||0||0||4,204||4,204|
|SHARE CAPITAL 31.12.2013||100||0||1,021||2,547||4,204||7,872|
CALCULATION PRINCIPLES FOR THE COMPANY'S KEY RATIOS
1) Fixed costs = Personnel expenses + other operating expenses
2) Fixed costs per cent = (Personnel expenses + other operating expenses) / Net turnover x 100
3) Gross profit = Net turnover - Cost of goods and services
4) Gross margin per cent = (Net turnover - Cost of goods and services) / Net turnover x 100
5) EBITDA = Operating profit before depreciation
6) EBITDA, per cent = Operating profit before depreciation / Net turnover x 100
7) Operating margin, per cent = Operating result / Net turnover x 100
8) Equity ratio (no capital loans) = (capital and reserves + depreciation reserves x (1 - tax rate)) / (Total sum of the balance sheet - advances received) x 100
9) Equity ratio (including subordinate loans) = (capital and reserves + capital loans +depreciation reserves x (1 - tax rate)) / (Total sum of the balance sheet - advances received) x 100
10) Return on capital employed (ROCE), rolling 12 months, % = (Net profit + financial expenses + taxes) / (Average of equity + interest bearing debt) x 100
11) Net gearing, % = (Interest bearing debt - cash and cash equivalents - interest bearing receivables) / Equity x 100
12) Earnings per share = Profit for the financial period / Monthly average number of shares adjusted by share issues
13) Earnings per share (diluted) = Profit for the financial period / Monthly average number of shares adjusted by share issues + number of shares according to the subscription right
14) Average number of shares at end of period revised by share split = Monthly average number of shares at end of period revised by share split
15) Number of employees at end of period = Average amount of employees on the last week of the period