Uncategorised release – 2021

Verkkokauppa.com Oyj: Announcement of a change in shareholding according to Chapter 9, Section 10 of the Finnish Securities Market Act; Christoffer Häggblom’s indirect holding in Verkkokauppa.com

Verkkokauppa.com Oyj        Stock Exchange Release        22 July 2021, at 1:45pm (EEST)

Verkkokauppa.com Oyj: Announcement of a change in shareholding according to Chapter 9, Section 10 of the Finnish Securities Market Act; Christoffer Häggblom’s indirect holding in Verkkokauppa.com

Verkkokauppa.com Oyj (the "Company") has today received a notification in accordance with the Chapter 9, Section 10 of the Finnish Securities Market Act (the "SMA") according to which Christoffer Häggblom's direct holding of the Company's shares and votes amounts to 0.06 percent, his indirect holding of the Company's shares and votes amounts to 3.58 percent and his indirect holding of the Company's shares and votes through financial instruments, as defined in the SMA Chapter 9, Section 6 a, amounts to 9.76 percent. The notification of major holding was triggered by an option agreement that was concluded on 21 July 2021 between Rite Ventures Finland AB ("Rite"), a company ultimately controlled by Christoffer Häggblom, and Samuli Seppälä regarding the Company's shares, under which Rite has the right to buy a total of 4,400,000 shares of the Company from Samuli Seppälä. The call option is valid until 20 April 2022. As a result of the agreement Christoffer Häggblom's indirect holding of the Company's shares and votes through financial instruments exceeded the 5 percent threshold and the holding of shares and votes, both direct and indirect, together with the indirect holding through financial instruments exceeded the 10 percent threshold.

The share capital of the Company consists in aggregate of 45,065,130 shares, each share entitling to one (1) vote.

Total positions of Christoffer Häggblom according to notification:

 % of shares and voting rights
(total of A)
% of shares and voting rights through financial instruments (total of B)Total of both in %
(A + B)
Total number of shares and voting rights of issuer
Resulting situation on the date on which threshold was crossed or reached3.64%9.76%13.40%45,065,130
Position of previous notification (if applicable)N/AN/AN/A  N/A

Notified details of the resulting situation on the date on which the threshold was crossed or reached:

A: Shares and voting rights

Class/type of sharesNumber of shares and voting rights% of shares and voting rights
ISIN code (if possible)Direct
(SMA 9:5)
Indirect
(SMA 9:6 and 9:7)
Direct
(SMA 9:5)
Indirect
(SMA 9:6 and 9:7)
FI400004981225,7141,612,5760.06%3.58%
SUBTOTAL A1,638,2903.64%

B: Financial instruments according to the Finnish Securities Market Act, Chapter 9, Section 6a

Type of financial instrumentExpiration dateExercise/ Conversion periodPhysical or cash settlementNumber of shares and voting rights% of shares and voting rights
Call Option20 April 2022N/APhysical4,400,0009.76%
   SUBTOTAL B4,400,0009.76 %

Information in relation to the person subject to the notification obligation:

Full chain of controlled undertakings through which the shares, voting rights or financial instruments are effectively held (starting with the ultimate controlling natural person or legal entity):

 Name% of shares and voting rights% of shares and voting rights through financial instrumentsTotal of both
Carl-Johan Christoffer Häggblom0.06%0%0.06%
Bird Cherry Holding AB0%0%0%
Cidro Finans AB0%0%0%
Rite Internet Ventures Holding AB0%0%0%
Rite Ventures Finland AB3.58%9.76 %13.34%

Verkkokauppa.com Oyj

More information:
Marja Mäkinen, Head of Investor Relations
Verkkokauppa.com Oyj
marja.makinen@verkkokauppa.com
Tel. +358 40 671 2999

Distribution:
Nasdaq Helsinki
Main media
www.verkkokauppa.com

Verkkokauppa.com empowers its customers to follow their passion by providing a wide product assortment of around 70,000 products. Verkkokauppa.com Oyj serves its retail and corporate customers through its webstore, megastores, 24h kiosk and network of collection points as well as fast deliveries and various services. As Finland’s most popular and most visited domestic online retailer, its deliveries cover around 70 percent of the Finnish population within the next day. The Company has four megastores: in Oulu, Pirkkala, Raisio, and Helsinki, where its headquarters is also located. Verkkokauppa.com employs more than 700 people and its shares are listed on the Nasdaq Helsinki stock exchange with the ticker VERK.



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