Outlook and guidance

MARKET OUTLOOK FOR 2026

General market demand is expected to recover only gradually in 2026 amid subdued consumer confidence.
Private consumption is forecast to start growing during the year as real earnings increase and the labor market
slowly strengthens. Purchasing power is supported by moderate inflation, while a high household savings rate
enhances consumers’ financial resilience. Competition is expected to remain intense.

FINANCIAL GUIDANCE FOR 2026

Verkkokauppa.com expects its revenue and comparable operating result for 2026 to increase. In 2025, the
company's revenue was EUR 526.5 million and comparable operating result was EUR 14.8 million. Guidance
includes uncertainties related to changes in purchasing power and consumer behavior. Verkkokauppa.com’s
business is seasonal and the company’s revenue and operating result depend largely on the sales in the fourth
quarter.