About us

Verkkokauppa.com in brief

Verkkokauppa in brief

Verkkokauppa.com is Finland's leading online store, offering a wide range of products from home technology to leisure as well as business needs. Operating since 1992, the company is one of the oldest online retailers in the world, combining its online store and brick-and-mortar stores for an omnichannel customer experience. Verkkokauppa.com's four megastores are located in Oulu, Pirkkala, Raisio and Jätkäsaari, Helsinki. To provide a superior customer experience, the company delivers products as fast as an hour to your door around the clock, utilizing automation and robotics. Verkkokauppa.com employs around 700 people. The company is listed on the Nasdaq Helsinki stock exchange (share ticker: VERK), and it has more than 21,000 shareholders.

Four giant stores, around 75,000 products

The Helsinki store, main warehouse and main maintenance are all located and operating under the same roof in Helsinki's Jätkäsaari, in the immediate vicinity of Länsisatama. In Pirkkala, the store is located in the Veska shopping center, right next to the Tampere Exhibition and Sports Centre. The Oulu store is located along the highway in the Kaakkurikulma shopping center. Our newest store in Raisio was opened in March 2018 right next to the shopping center Mylly.

Finland's most popular online store

According to research, Verkkokauppa.com is Finland's most popular online store.

Verkkokauppa.com has already hundreds of thousands of uncensored product reviews as well as accurate product-specific availability information and real-time service and return percentages, all of which aim to make it easier for the customer to make a purchase decision. In addition, Verkkokauppa.com offers a 32-day right of return for its products.

Logistics makes sure that the goods move quickly and accurately. In 20 years, more than 9 million shipments and more than 15 million products have been delivered to customers.

Board members

Arja Talma, born 1962

Chair
Main occupation: Board professional
M.Sc. (Econ.), eMBA
Board member since 2018
Vice chair of the Audit Committee
Member of Remuneration Committee

Background add

Positions of trust

  • Board member, Metso Corporation, 2020–
  • Board member, Glaston Oyj, 2021-
  • Board member, Nordea Bank Abp, 2022-

Working experience

  • Senior Vice President, Store Sites and Investments, Kesko Corporation, 2013-2015
  • President and CEO, Rautakesko Ltd, 2011-2013
  • Senior Vice President, Chief Financial Officer (CFO), Kesko Corporation, 2005-2011
  • Vice President, Corporate Controller, Kesko Corporation, 2004-2005
  • Executive Vice President, Oy Radiolinja Ab, 2001-2003
  • Partner, APA, Auditor, KPMG Wideri Oy Ab, 1987-2001

Independence

Independent of the Company and significant shareholders

Kai Seikku, born 1965

Member
Main occupations: President and CEO at Okmetic Oyj,
Executive Vice President at National Silicon Industry Group
M.Sc. (Econ.)
Board member since 2013
Chairman of Audit Committee
Member of Remuneration Committee

Background add

Positions of trust

  • Board member, Inderes Oy, 2016-
  • Board member, Soitec S.A., 2019-

Working experience

  • CEO, HKScan Corporation, 2005–2009
  • CEO, Hasan & Partners Oy, 1999–2004

Independence

Independent of the Company and significant shareholders

Johan Ryding, born 1979

Member
Main occupation: Entrepreneur
Master of Science in Business and Economics
Board member since 2021
Member of Remuneration Committee

Background add

Working experience

  • CEO and Founder, Sportamore AB, 2009-2020
  • Various sales related managerial positions, Nike EMEA, 2003-2010

Independence

Independent of the Company and significant shareholders

Kati Riikonen, born 1971

Member
Telia Finland Oyj, Vice President, Online, Marketing and Analytics
M.Sc. (Econ)
Board member since 2023
Member of Audit Committee

Background add

Positions of trust

  • Board member, Nooa Säästöpankki Oy 2021 -
  • Working experience
  • Google Finland Oy, Business Director 2017-2020
  • Isobar Finland Oy, CEO 2015-2017
  • DNA Oy, Marketing Director and Online Director 2011-2015
  • KRi Marketing Tmi, Enterpreneur 2006-2011
  • Motorola Inc, Marketing Director, 2003-2006

Independence

Independent of the Company and significant shareholders

Robin Bade, born 1979

CEO and Founder, eBrands
BBA, studies in economics
Board member since 2023
Member of Remuneration Committee


Background add

Positions of trust

  • Board member, eBrands Holdings Oy 2020-
  • Board member, Tulos Group 2020-
  • Board member, Liwlig Group Oy 2018-

Working experience

CEO Europe, Mirum Agency (WPP Plc), 2012-2019
CEO and Founder, Activeark Oy, 2003-2012

Independence

Independent of the Company and significant shareholders

Samuli Seppälä, born 1975

Member
Main occupation: Enterpreneur
Born 1975, High school graduate
Board member since 1998



Background add

Positions of trust

  • Board member of F. Sergejeffin Olut-tehdas Osakeyhtiö 2014-

Working experience

  • Founder, CEO, Verkkokauppa.com Oyj, 1992-2018

Independence

Independent of the company, not independent on significant shareholder

Henrik Pankakoski, born 1984

Member
Main occupation: Regional General Manager Nordics, Wolt 2022-
M.Sc. (Econ)
Board member since 2023
Member of Audit Committee

Background add

Working experience

  • General Manager Finland, Wolt 2017-2022
  • Several roles in management consulting, The Boston Consulting Group 2008-2017

Independence

Independent of the Company and significant shareholders

Management Team Members

Panu Porkka, born 1977

CEO
Studies at commerce
Member of the management team since 2018

Background add

Positions of trust

  • Member of the Board of Directors, Solteq Plc 2019–

Working experience

  • CEO, Suomalainen Kirjakauppa 2017–2018
  • Sales director, Tokmanni 2013–2016
  • COO, Lidl Switzerland 2009–2010

Nina Anttila, born 1971

Chief Supply Chain Officer
M.Sc. Econ., M. Eng. of Logistics and Supply Chain Management
Member of the management team since 2022

Background add

Positions of trust

  • Member of the Board of Directors, Dimex Oy 2021–

Working experience

  • Vice President, Sourcing, Fiskars Oyj 2018–2022
  • Chief Supply Chain Officer, Reima Oy 2015–2018
  • Different logistics and supply chain managerial positions at Konecranes Plc 2010–2014
  • Director, Mobile Solution Operations Material Management, Nokia Oyj 2010
  • Senior Manager, Supplier Collaboration, Nokia Oyj 2006–2010

Pekka Litmanen, born 1980

Chief Experience Officer (CXO)
BBA, MBA
Member of the management team since 2021

Background add

Working experience

  • HR director, Edenred Finland Oy 2017–2021
  • HR manager, ISS Palvelut 2013–2017

Mikko Forsell, born 1974

CFO
M.Sc. (Econ), M.Sc. Engineering
Member of the management team since 2019

Background add

Positions of trust

  • Member of the Board of Directors, Alko Inc, 2022-

Working experience

  • CFO, HKScan Oyj, 2018–2019
  • CFO, Metsä Tissue Oyj (Metsä Group), 2014–2017
  • Vice President Purchasing, Metsä Tissue Oyj (Metsä Group), 2012–2013
  • Vice President Finance projects, Metsä Tissue Oyj (Metsä Group), 2009–2012
  • Group Controller, Metsä Tissue Oyj (Metsä Group), 2005–2009

Tatu Kaleva, born 1979

Chief Commercial Officer
Master of Business Administration
Member of the management team since 2023

Background add

Working experience

  • Director Category Management, Verkkokauppa.com Oyj 04/2023–10/2023
  • Purchasing Manager, Verkkokauppa.com Oyj 2014–2023
  • Purchasing Manager, Lidl Suomi 2007–2014

Suvituuli Tuukkanen, born 1974

Marketing and Communications Director
M.Sc. (Econ.)
Member of the management team since 2022

Background add

Working experience

  • SVP, corporate brand & sustainability, Veikkaus 2021–2022
  • VP, brand, marketing and customer loyalty, Veikkaus 2017–2021
  • Strategy director, hasan & partners 2016–2017
  • Account director, Strategist, hasan & partners 2013–2016
  • Marketing Architect, Toinen Helsinki 2011–2013
  • Strategy director, partner TBWA\Helsinki 2011
  • Account director, partner TBWA\Helsinki 2006–2011

Jyrki Tulokas, born 1975

Chief Strategy and Technology Officer
M.Sc. (Econ.)
Member of the management team since 2021

Background add

Working experience

  • CTO, F-Secure Corporation 2019–2021
  • EVP, Cyber Security Products and Services, F-Secure Corporation 2017–2019
  • EVP, Strategy and Corporate Development, F-Secure Corporation 2015–2017
  • VP, Business Development and product Management, F-Secure Corporation 2008–2015
  • Head of Business Development, Suunto 2005–2008

For media

See contacts for media

Verkkokauppa.com as an investment

Read about Verkkokauppa.com as an investment

Marja Mäkinen

Head of Investor Relations
marja.makinen@verkkokauppa.com