Rapid and reliable deliveries accelerating the online transition

Verkkokauppa.com focuses on providing seamless and convenient online shopping experiences that support the transition from traditional retail to e-commerce. Key priorities include delivery speed, improving predictability, and ensuring operational reliability across the fulfilment network. Fast and flexible delivery capabilities form a core competitive advantage and support high customer satisfaction, efficient logistics, and scalable growth.

Strong focus on core categories with selective expansion

Verkkokauppa.com concentrates on its core categories – electronics and home appliances – ensuring a competitively priced and well-available assortment optimized for fast and efficient delivery. The assortment strategy emphasizes relevance, quality and commercial effectiveness. In addition, Verkkokauppa.com develops its own brands to strengthen differentiation and support margin development, while selectively expanding into complementary categories that fit the fulfilment model and customer demand.

Supporting growth through complementary revenue streams

Verkkokauppa.com actively develops new business models that complement the core retail business and support long-term growth and profitability. These include new markets, retail media, circular economy solutions, and services that enable new ways of buying and owning products. These initiatives broaden the revenue base, deepen customer relationships, and support a more sustainable and data-driven business model.

Efficiency and profitability enabled by platform, data, and technology

Operational excellence is driven by continuous development of Verkkokauppa.com’s platform, processes, and data capabilities. Verkkokauppa.com leverages in-house software development, scalable technology architecture, and selected partnerships to improve efficiency and customer experience. Data and AI play an increasingly important role in supporting decision-making, automation and performance improvements across the organization, forming a strong foundation for future development throughout the strategy period.

Financial targets

Verkkokauppa.com updated on 28 May 2026 its long-term financial targets. The update follows a mid-term review of the company’s strategy for the 2024–2028 period.

Verkkokauppa.com’s updated long-term financial targets are as follows:

• For the remaining strategy period (2026–2028), revenue growth (CAGR) of more than 5%, outgrowing the market (previously: annual revenue growth (CAGR) of more than 5% for the full strategy period 2024–2028, outgrowing the market)

• EBIT margin above 5% by the end of 2028 (unchanged)

The previous target of fixed costs below 10% of revenue has been removed to allow greater flexibility in executing the company’s growth strategy. Profitability will be driven by revenue growth, gross margin development, and improved operational efficiency.
Verkkokauppa.com’s dividend policy remains unchanged. The company's target is to pay out 60–80 percent of annual net profit in quarterly growing dividends.