Outlook and guidance

Financial guidance for 2026

Verkkokauppa.com expects its revenue and comparable operating result for 2026 to increase. In 2025, the company's revenue was EUR 526.5 million and comparable operating result was EUR 14.8 million. Guidance includes uncertainties related to changes in purchasing power and consumer behavior. Verkkokauppa.com’s business is seasonal and the company’s revenue and operating result depend largely on the sales in the fourth quarter.

Market outlook for 2026

Consumer demand has remained cautious, as higher interest rates and energy costs continue to weigh on purchasing power. Competition is expected to remain tight, and the outlook remains sensitive to geopolitical developments. Verkkokauppa.com believes it will be able to take advantage of the shift towards online commerce and improve its market position in its chosen product categories. The company believes that the customer shift to online will be permanent, and that an increasing share of deliveries will be made as fast deliveries.